Trusted Tips and Resources

Trusted Tips & Resources

How being a Trusted Saskatoon partner positively impacts local Google rankings

Citations, mentions, and SEO explained by Sara, owner of Trusted Saskatoon. 

There are many benefits to being a Trusted Saskatoon partner. My local team spends all of our time and energy promoting the Saskatoon partners on the directory as the best options in their industry in Saskatoon and the surrounding area. Once a business passes our unique verification process, we invest in consistent advertising, and we promote them both individually and as a community of trustworthy, reputable, locally owned, and accountable businesses. We do not do this because they ' bought our favour', we do it because they have proven themselves to be trusted.  Each of the businesses listed on Trusted Saskatoon has signed a contract agreeing to uphold the 5 Trusted Guarantees of Service. 

A lot of work and effort goes on behind the scenes that may not be immediately obvious or understood by our Partners. In this article, I explain how my team helps our partner's websites rank higher in local search independently of their listings on our Saskatoon directory.


The SEO Impact Being Trusted Has On Our Partners' Local Search Rankings

The key to being found online is having correct, consistent information. The internet and search engines really value that, combined with fresh, new, relevant content on sites that are both yours and NOT yours!   
This is where local SEO citations and mentions on high-quality local directories such as Trusted Saskatoon, on social media, and other trustworthy websites and sources come into play.

What are citations, and how do they impact local SEO?

Citations are online mentions of your business on 3rd party websites. If your business is listed on Trustedaskatoon.com, that counts as a local citation. The same goes if your business information is mentioned or featured on 3rd party blog posts or online newspaper/media articles- such as the Star Phoenix new faces new places for example. Citations and online mentions are essential for local businesses since they send out signals telling Google and the other major search engines they can trust your Saskatoon business.

Why do we recommend focusing on citation building?

We all want to be on the first page of Google for our category in our local market for our main target search keywords. If your website ranks higher in search, it should attract more visitors and generate leads, which should lead to more business. 

To be well ranked in local searches, you need to ensure that search engines have all of the correct information about your business. If your most important data is not consistent, search engines are less likely to recommend your website as a high-ranking option for local prospects searching for your products and/or services. 

How The Local Search SEO Point System Works

Google is essentially the head librarian of the web, and as there are over 570,000 new websites added per DAY to the internet, it’s a HUGE job! As such, Google has lots of 24/7 library assistants helping with the massive and ongoing task of ranking the approximately 1.7 billion websites currently listed on the world wide web. If these assistants, or ‘web crawlers’, find links on 3rd party websites that link back to your business’s website, they know it is trustworthy, and you will earn an SEO point. If that backlink is on a quality local website, like www.trustedsaskatoon.com, then you are awarded additional, highly valued local SEO ‘points. The same is true for citations; if web crawlers find your business information listed in important online directories, mentioned on other people's blogs, and featured in articles / local news, it solidifies the fact that they can trust your business information to be correct.

Citation building is a small but essential local search marketing puzzle piece. Our team is working on our clients' behalf to ensure the information we have about them on Trusted Saskatoon is up to date and relevant.

Check out the video below for more information, and if you have questions please do reach out to our team!  

What’s the difference between online citations and online mentions? 

An online mention is when a business or brand is referenced, or "mentioned" on the internet. While often referring exclusively to social media mentions, they also count every time an online publication, website or blog ‘ mentions’  a brand or business name. If the mentions are combined with backlinks to your website and over 300 words of rich, locally-focused content, all the better.  By rich, we mean that the content includes quality, copyright-free images, relevant keywords, embedded videos, location-specific words, etc. If that is the case, then the value of that mention increases A LOT! This is why we ask our Partners to work with us to provide information about their specific business/ industry. We take that information and write quality Trusted Saskatoon Tips that feature them as the local experts in their industry!  

When we tag our Partners on our Facebook, Instagram, LinkedIn, or Twitter platforms, the search engines and web crawlers take note. This, in turn, adds additional SEO POINTS and improves their website’s organic search value. Their businesses and websites gain more ‘authority' within their respective industry categories in local search. Positive SEO leads to increased visibility, which can prompt more mentions and increase SEO points. Less is NOT more regarding citations, mentions, and links to websites.

If our Partners want to maximize our expertise, promotions, and online klout. In that case, they need to provide us with more information in the form of interesting, helpful and engaging expert tips about their industry. Our team will do the rest. We know how to take the content and get as many ‘ SEO points ‘ as possible. We then pay to promote that content locally so it reaches your ideal prospects. The more we can help our clients build a solid citation and link-building foundation, the better they rank in local searches for their categories.  Our goal is for our Trusted Saskatoon Partners to get their unfair share of leads in their categories locally online! 

About Trusted Sara

The founder of Trusted Saskatoon, Sara Wheelwright, has over 27 years of marketing experience. A multi-award-winning entrepreneur and marketer, she expanded Trusted’s services by launching a full-service Saskatchewan digital marketing agency, Trusted Marketing Services, in 2014. The success of Trusted is a testament to the importance of having business integrity in a digital age, where access to free-flowing information constantly influences consumers. Her experiences and insight are relevant to all business owners interested in progressive marketing strategies. Her biggest strength is communicating the complexities of online marketing and how the internet works to local business owners in a way they can fully comprehend. This, in turn, empowers them and helps them compete in this new marketing landscape.


The Trusted Saskatoon 10th Anniversary $10,000 10 week giveaway and introducing the Trusted Troops

Trusted Saskatoon Celebrates Our 10th Anniversary In Style With a MEGA Giveaway! 


" Time definitely flies when you are having fun. On June 1st 2021, it will 10 years since I took the leap of faith and launched TrustedSaskatoon.com to the world! Over the last decade our service has helped 10'000's of local consumers, just like you, find trustworthy local businesses in and around Saskatoon. Over that time, we have promoted and supported 100's of wonderful family, small and locally owned business operated with integrity. I call them our Trusted Saskatoon Partners because they are so much more to our team than 'just clients.' Many of the Partners have been with me for the full 10 years,  and I am eternally grateful to everyone who has been part of this amazing journey! " - Sara Wheelwright 

Trusted as a company has grown from a 1 person business, from the kitchen table of our founder Sara Wheelwright. Now 'Trusted' as a company has lovely offices in downtown Saskatoon and we employ twelve local people. We expanded out of Saskatoon and have a Trusted directory franchise in Regina and a full-service marketing agency, Trusted Marketing Services, that offers everything from social media to animated videos and website development.  

Over the last 10 years, we have been fortunate enough to win multiple awards for entrepreneurship, marketing, and community support. This includes two prestigious Saskatchewan Chamber ABEX Awards, a SABEX Award for Marketing,  and, in addition, Sara has been the recipient of several entrepreneurship awards both locally and internationally. Trusted has donated $10,000's to local non-profits and folks in need, and our local team members have collectively volunteered 1000's of hours in the community. We have also given away $10,000's in prizes to 100's of lucky winners over the years.  We love what we do, and we appreciate every fan, every website visitor,  every Trusted Saskatoon Partner, and every Trusted team member, both past and present! 

Two Trusted Announcements 


To celebrate our 10th anniversary, we are launching our Trusted Troops program AND our 10th-anniversary contest, where we are giving away $10,000 in prizes over 10 weeks!


Q: WHY Enlist As Trusted Troop

A: More chances to WIN & support local! 

By enlisting in our new Trusted Troop program, you will be subscribing to our quarterly newsletter. In our newsletter, we will be sharing exclusive offers and opportunities with our Trusted Troops. This includes Trusted Partner News, exclusive giveaways, Trusted insider information, and offers.  You will also be automatically entered into every contest from now on; no need ever to enter again! If you choose to also enter contests on Facebook and other social media channels, then you DOUBLE your chance of winning! 


Unfortunately, we can't guarantee every one of our fans and troops gets a prize, but we can guarantee that if you DON’T enter or enlist, you definitely WON’T win! 

10th Anniversary, $10,000 GiveAway  - 10 Weeks of Winning


We really love to give and get so much joy from making other people happy. If that supports our Trusted Saskatoon Partners that we promote and partner with, heck, that's a WIN-WIN! We will be announcing the weekly contest every Friday, starting May 28th; we will also share posts about the prizes to be given away that week - all the prizes are from Trusted Saskatoon directory partners and include items as well as gift cards!   


Starting June 2nd, and EVERY week after that until August 4th - 5 winners will be announced. 


There are 3 ways to enter:  


  1. Enter weekly on the Trusted Saskatoon Facebook Page 
  2. Enter weekly on the Trusted Saskatoon Instagram Page  
  3. Enlist as a Trusted Troop - why? 3 Trusted Troops each week will be randomly announced as winners! 


All you have to do to be entered to win is:

  • Comment on the weekly Contest posts on Facebook and Instagram with what you LOVE about Saskatoon
  • Tag A Friend 


Then every Wednesday, starting June 2nd, we will reveal the weekly winners! 

BUT WAIT, THERE'S MORE...




Remember, it ALWAYS pays to be a fan of TrustedSaskatoon.com. 

Supporting Saskatoon businesses, consumers and the community is what we do BEST! 




TRUSTED CONTEST RULES

  • 1 weekly Facebook and Instagram entry per person  - any double entries on a platform will disqualify you that week. 
  • 1 Trusted Troop sign-up per person - any double subscriptions will disqualify you.
  • Winners must pick up their prize IN Person and bring ID within 7 days of winning or forfeit the prize. 


CONSIDERING ENLISTING AS A TRUSTED TROOP? 


BE ASSURED YOU CAN TRUST US. 

  • NO RANDOM SPAM - Just 1 newsletter per quarter ( we all hate too many emails, right?), and the info will be quality, relevant and interesting. 
  • YOUR DETAILS ARE SAFE WITH US - we have a secure and monitored system managed by Trusted IT professionals.  
  • WE WILL NOT SHARE TROOP INFORMATION (Email/ name etc. with a 3rd party) 


Trusted Saskatoon 2020 Mystery Bag Contest. Supporting Local and GIVING back!



The Trusted Saskatoon Team LOVE a good contest!! 


We really like surprises and get so much joy from making other people happy. If that supports our Trusted Saskatoon Partners that we promote and partner with, heck, that's a WIN-WIN!

In our latest contest, we are dusting off our Mystery Bags and packing them with amazing goodies from our partners. 
Over 9 weeks we will be announcing 9 lucky Trusted Saskatoon fans as the weekly Winning Wednesday Winners. 
EXCITING!!! 

Each mystery bag prize will have a value of at LEAST $300.00 and all prizes are from our very own Trusted Saskatoon Partners! 

Unfortunately, we can't guarantee every one of our fans gets a prize, but we can guarantee that if you DON’T enter you definitely WON’T win! 

MYSTERY BAG 2020 - 9 Weeks of Winning


Starting Wednesday from Oct 28th EVERY week a lucky Trusted Saskatoon Facebook Page fan will win! 


All you have to do to be entered for the first 8 weeks is:

  • Pick a mystery bag number:  1, 2 or 3 

  • Comment on the weekly post with your chosen lucky number. 


Every Wednesday on Facebook we will reveal the mystery bag number of the week. 

At that time we will randomly select a winner from the correct entries on the Mystery Bag Facebook post that week. 
The weekly winner will be announced on Facebook and we will reveal the contents of the mystery bag they won! 

BUT WAIT, THERE'S MORE...


On December 23rd's Winning Wednesday we have a special mystery prize.  

To enter that draw you must sign up on the website BEFORE December 22nd here:  

https://www.trustedsaskatoon.com/contest.aspx  


On Dec 23rd at noon we will randomly select a lucky winner from the website entries and they will win ALL 3 bags!! We will call the lucky winner and announce on Facebook live and reveal all the prizes.    


Remember it ALWAYS pays to be a fan of TrustedSaskatoon.com 

Supporting Saskatoon businesses, consumers and the community is what we do BEST!


TRUSTED CONTEST RULES

  • 1 weekly Facebook entry per person  - any double entries will disqualify you that week. 
  • 1 grand prize website entry per person - any double entries will disqualify you.
  • Winners must pick up their prize IN Person and bring ID within 5 days of winning or they forfeit the prize. 

 

Winners and Prizes! 





WEEK 1 - Bag #1 

Winner was Anita Schrutek
Prize: $350.00






WEEK 2 - Bag #2 

Winner was Raelyn Dawn.
Prize: $350.00






WEEK 3 - Bag #3 

Winner was Holly Stasiuk.
Prize: $350.00






WEEK 4 - Bag #1

Winner was Heather Peters
Prize: $300.00






WEEK 5 - Bag #2

Winner was Fanterra Fisher- Belak 
Prize: $425.00







WEEK 6 - Bag #3

Winner was: Jaime Pitz 
Prize: $425









WEEK 7 - Bag #1

Winner was: Pearl Kapiniak
Prize: $300






WEEK 8 - Bag #2

Winner was: Cindy Radcliffe
Prize: $425






2020 GRAND PRIZE WINNER IS ...

Linda Gubbe

Prize: $1500



The last bag  - Community $2000 donation 


The following partners donated : 


Trusted matched the donations and rounded up to $2000.00 - this will be divided equally between 3 Trusted Saskatoon non -profits.




Trusted Saskatoon Realtor Clark Dziadyk Shares Canadian Real Estate Market News

Whether you’re buying a house for the first time, the second or the seventh time, it’s still one of the biggest decisions you ever have to make. In order to ensure sheer success, you need Trusted Saskatoon Realtor Clark Dziadyk! Clark will ease your mind by taking the pressure off of you to find your dream home! Be assured Saskatoon Real Estate Agent Clark Dziadyk puts 100% effort into everything he does. He shares regular Saskatoon Real Estate Expert Tips with us and his latest tip he shares an article from Price Water House Coopers Real estate emerging trend series about real estate markets to watch in 2020.....and they include Saskatoon in their top 10 cities to watch! 


Canadian Real Estate Markets to watch in 2020


Vancouver


"The market rise was too strong, and now it is reacting to that. However, by the time it is done, it will be in line with where a steady increase should have gotten us over the years.”



 Economic growth is moderating in Vancouver. The Conference Board of Canada (CBoC) expects growth to dip to 2.3% in 2019 and continue to average at that rate from 2020-23, down from the 3% rise experienced in 2018. Looking at the Vancouver housing market, total starts will drift downwards over the next few years as a result of ample supply and policy measures aimed at taking more steam out of the sector.

 

Housing prices, particularly for single-family homes, have been decreasing, and sales in the Vancouver area were down significantly at the start of the summer of 2019. The proportion of foreign buyers in the Vancouver housing market has dropped significantly since the BC government introduced a tax on international purchases in 2016.

 

Despite some headwinds, Vancouver re-emerged at the top of our survey this year for overall real estate prospects. The office and industrial sectors are doing particularly well. For office properties in metropolitan Vancouver, the vacancy rate was just 5.3% in the second quarter of 2019, according to JLL Research.

 

Looking at the housing market, the long-term trends remain favourable. Recent softness is largely a reflection of a correction from an overheated environment and policies that have caused investors, whether foreign or domestic buyers, to exit the market.

 

With a strong economy and population growth, Vancouver remains a desirable place to live that will eventually draw buyers back into the market. The question isn’t if, but when, they’ll come back.  


Toronto


“There’s a certain stubbornness that has persisted in the GTA real estate market.”


 

Fuelled in part by immigration that’s helping to make it one of the fastest-growing cities in both Canada and the United States, Toronto continues to have a healthy real estate market. Economic growth is also solid: the CBoC is predicting growth of 2.4% in both 2019 and 2020. While the housing market had declined as a result of policy interventions like the mortgage stress test, sales and prices have been stabilizing. 

 

But affordability remains a significant concern, largely due to a decade of land supply issues, coupled with increased demand for housing as a result of immigration and new household formations. With the cost of land per front foot rising, the impacts of government levies and taxes have only added to the affordability challenge.

 

Toronto’s office market is a major strength, as seen in the continued low vacancy rate and announcements of large-scale developments across the region. Notable among them is a recently announced CA$3.5-billion mixed-use development near the CN Tower that includes two office towers (of 58 and 48 stories), about 800 rental apartments across two buildings and a retail component.

 

A constant top investment and development pick, the industrial sector continues to shine on the back of e-commerce growth. Vacancies are at historic lows in the industrial sector, with average net-asking rents on the rise. Construction activity is strong, with significant new supply expected to come onstream by early 2020.


Ottawa


“Demand is so far outstripping supply, with nothing suggesting this will go away any time soon.”


 

With solid economic growth and a vibrant housing market, Ottawa took third place for real estate prospects in our survey. Migration from other cities, including from Toronto-area residents looking for more affordable housing options, has helped the city’s population surpass the one-million mark. With the city having reached that milestone, interviewees expect larger investment players to come into the market.

 

With so much activity, labour shortages remain a significant issue, as the city grapples with the impact of several large construction projects happening at the same time. And with land supply tight and affordability decreasing, some developers are building townhouses rather than traditional detached homes. 

 

Purpose-built rental housing is also going strong, particularly as rising prices to buy a home push people to look at other options. Notable projects in Ottawa include a new 24-storey co-living development featuring communal apartments alongside traditional rental units. One interviewee believes renting is a long-term trend in Ottawa, with several retail properties being redeveloped to include rental housing.

 

The industrial sector is doing well, and many interviewees noted storage as a strength in a government city that regularly attracts newcomers. According to JLL Research, the office vacancy rate declined to 7.7% in the second quarter of 2019, down from 8.7% in 2018.


Halifax


“Slow and steady wins the race in Halifax.”


 

The Halifax economy is on a steady upward climb, with growth forecasts of 2% in 2019 and 2.6% the year after, according to the CBoC. This comes on the heels of record job creation numbers in 2018.

 

Strong immigration levels are fuelling population gains and demand for homes, particularly when it comes to purpose-built rental and single-family housing. Asked if oversupply is a concern, interviewees said they’re not seeing signs of that happening yet.

 

Interviewees say financing is widely available, as institutional and private investors that have capital to invest still view the local real estate market—especially when it comes to purpose-built rental housing and industrial properties—as profitable. On the office side, absorption of new supply has left some older buildings falling out of favour.

 

Real estate players are actively watching what will happen with proposed new development rules under the city’s Centre Plan. The plan, which updates land-use bylaws and municipal planning strategies, would let developers build bigger towers in the core.

 

Elsewhere in Atlantic Canada, St. John’s is seeing improving prospects as oil companies make long-term commitments through new exploration and move into new office buildings outside of the downtown core.



Montreal


“Montreal feels like it’s on fire.”


 

Montreal is on track for continued economic growth, albeit at slightly lower rates than the 3.4% seen in 2018. The CBoC forecasts growth of 2% in 2019, tapering off slightly to an average of 1.6% from 2020-23.

Major strengths in Montreal’s real estate market include multifamily housing and industrial property. An aging population is among the factors fuelling significant demand for condos, while e-commerce, including the growth of cold storage for grocery deliveries, is giving a boost to industrial real estate. Supply of industrial real estate is tight, with the availability rate falling to just 3.2% in the second quarter of 2019, according to CBRE.

The office market, helped by strong absorptions due in part to a growing technology sector looking for flexible space, has also been healthy. The vibrant market is leading to significant investment and deal activities, including transactions involving large US institutional investors and private equity players that see promise in the region’s stability.

Senior housing is another significant trend, as are residential developments offering curated amenities and services aimed at millennials and active adults who have recently retired.

Despite the optimism, there are concerns about rising construction and labour costs and the potential impacts of the city’s proposed 20-20-20 bylaw. Under the proposal, the city would require developers to set aside certain percentages of new residential developments—or make a financial contribution in lieu—for social, affordable and family-oriented housing.


Saskatoon

" The Housing market is picking up nicely and product is moving! "

 

Saskatoon’s economy continues to expand, with modest growth on the near horizon. According to the CBoC, Saskatoon will see economic growth of 2.3% in 2019 and 1.7% in 2020. 

 

Population growth will outstrip the national average over this period. Housing sales in 2019 have been showing a modest uptick over 2018, with condos contributing to the year-over-year increase. The CBoC predicts housing starts will increase over the coming years, rising to 2,171 units in 2020 from 1,646 in 2019.

 

A three-building, CA$300-million residential and commercial development reached an important milestone in May 2019 with a ceremony to mark the completion of the top floor of one of two office towers.

 

The site’s hotel has already opened, and the smaller of the two office towers should be complete in November. Work on the larger tower, which the CBoC notes is expected to be the tallest building in Saskatchewan, should be complete by 2021.


Quebec city


 

Forecasts by the CBoC suggest Quebec City’s economy will increase by 1.8% in 2019, with annual growth averaging 1.6% from 2020-23. It predicts housing starts will soften in 2019 and remain below 2017 and 2018 levels for the next four years, particularly when it comes to building single-family detached homes.

 

Despite the softness in some parts of the housing market, there’s strength in other areas, as seen in large-scale developments like a CA$550-million commercial and residential development in Lévis. Other major projects include the construction of a new hospital complex.

 

Construction costs are a rising concern. One interviewee pointed to the impact of the hospital project on the price of concrete, while others cited labour shortages as a significant factor behind the cost pressures on real estate projects.

 

Environmental features are another trend in the Quebec City real estate market. Several interviewees noted the rising focus on the inclusion of rooftop urban agriculture and community gardens.

 

Access to transportation is also important, which is an area where Quebec City is making significant investment as it moves forward with its ambitious tramway project. The project, which recently secured funding, has the potential to transform the city and open up new development opportunities.

 



Edmonton


“Although the home builder industry in Alberta has been crippled by fewer residential construction jobs . . . and uncertainty surrounding proposed legislation, we’re hopeful this is the worst and we’ll hit the upswing in 2020.”

 

Edmonton’s economy is expected to grow by 1.3% in 2019, according to the CBoC, as oil production cuts moderate growth in the energy sector. While anticipated austerity by the new provincial government may also affect growth in the city in the near term, the CBoC expects the economy to grow by an average of 2.3% from 2020-23. Despite some headwinds, the Edmonton real estate market is seeing strength in some areas.

 

Construction of a number of new office towers is adding vibrancy to the city’s downtown. While JLL Research reported an office vacancy rate of 17.7% in the second quarter of 2019, the downtown area saw positive net absorption, particularly in the city’s financial district. A wave of completions is putting some pressure on the owners of older buildings to renovate or repurpose them as the city experiences a flight to high-quality office properties.

 

Industrial real estate is doing well, especially in communities outside the city where available land and lower tax rates are helping to stimulate development. As a gateway to northern communities, Edmonton is evolving as a warehousing and distribution centre, as seen in developments like an Amazon facility in Nisku’s Border Business Park that’s expected to open in early 2020.


Winnipeg


 

Like many areas of Canada, Winnipeg’s economic growth has moderated somewhat. According to the CBoC, growth is forecast to come in at 1.9% in 2019 and 1.6% in 2020, down from an average of 3.4% during the previous two years.

 

Strong immigration levels have more than outweighed outflows, helping to fuel solid population growth. While the CBoC projects housing starts to soften in the short term, it expects a sustained rebound from 2020-23. Once complete, a new 40-storey, CA$160-million mixed-use development on Main Street will be Winnipeg’s tallest structure.

 

The industrial market is very strong. The industrial availability rate was just 3.7% in the second quarter of 2019, according to CBRE. Prospects remain solid for the manufacturing sector in Winnipeg, where the average industrial net asking lease rate rose by 2.7% on a year-over-year basis, according to CBRE.


Calgary


“The outcome of decisions on the pipelines will determine our city’s future. I suspect they will be built and that will create jobs and keep us busy.”


 

Calgary is likely to see moderate economic growth again in 2019, with the CBoC forecasting a rise of 1.5%. Further out, it projects annual growth to average 2.5% from 2020-23.

 

Many interviewees are particularly optimistic about the impact of a new provincial government and the possibilities of building long-awaited energy pipelines. “We have already seen more people at our showrooms after the election,” said one interviewee.

 

While the housing market faces cost pressures and the CBoC expects starts to fall again in 2019, it’s projecting a sustained rise in construction activity from 2020-23. Interviewees see some opportunities in single-family housing, particularly when it comes to homes aimed at move-up buyers.

 

Industrial properties are definitely a strength as Calgary becomes a growing distribution hub. According to CBRE statistics for the second quarter of 2019, the industrial availability rate was 8.4% in that period, putting that area of the market in a much better position than office properties.

 

With the vacancy rate still quite high at 22.5% in the second quarter of 2019, the downtown office market has seen the withdrawal of some large investors like pension funds, which is creating opportunities for smaller players to acquire buildings and see positive absorption from refreshing them or converting them to other uses. 


Read what clients have to say about Clark on his listing by clicking on the link below! 

Clark Dziadyk is a Trusted Saskatoon Realtor 


Contact Clark today for your Saskatoon Real Estate needs.



Trusted Saskatoon Jewellers at Batemans Shares About Gemstone Engagement Rings

Bateman Jewellers are Trusted Saskatoon jewellery experts! Did you know that they are the oldest independent jewellery store in Saskatoon?  Bateman Jewellers maintain that the relationship with their clients is very important to them. In their latest Saskatoon jewellery tip, they share all the gemstone options for engagement rings BEYOND just a diamond. 


ENGAGEMENTS FOR THE NEXT GENERATION OF GEMSTONES 

Non-traditional engagement styles for trendy Millennials




Diamonds are rare, beautiful and, yes, forever. That’s not going to change anytime soon. But gemstone engagements are making a splash among Millennial buyers. Remember that recently the DPA ran its “Real is Rare” campaign? It aimed at rekindling the diamond romance with younger customers. Since the Millennial group is the largest generation in our nation’s history, it’s advantageous to understand what drives this sweeping customer base. So the question remains: Are Millennials attracted to gemstone engagements because of their uniqueness or affordability? Well, the short answer is both!

Gemstone engagements stray from conventional norms and offer individual expression for younger audiences. Their bursts of colour grant wearers freedom from the traditional look and communicate uniqueness. Also, many gemstones have a lower price point, attracting frugal Millennials who opt to allocate their money elsewhere. However, this isn’t always the case. In fact, with gemstone popularity on the rise, certain stones can rival diamonds in price per carat.

After reviewing the numbers, we’ve isolated our bestselling stones for gemstone engagements.


 Morganite + Rose Gold: A Romantic Combination


A diamond halo encircles this rosy Morganite. The heart-accented gallery and rose gold sheen make for a very romantic union. Plus, our current blog poll located on the right sidebar, places Morganite in an overwhelming lead as the most popular springtime gemstone.




Classic French-Set Blue Sapphire


Sizable diamonds adorn this blue sapphire, exemplifying traditional diamond accents coupled with a colourful contemporary center. The burnished yellow gold richly complements the velvety blue sapphire.




Vintage-Inspired Ruby Ring 


This vintage-inspired ring unites this luxurious ruby — an eternal symbol of passion — with the refined art-deco style. These enduring elements mix well with the trendy diamond halo and rose gold metal choice.







Emerald with Classic Baguette Accents


Here’s another twist on old meets new: a modern halo-style design with classic baguette accents adorning a striking emerald center. The gallery’s negative space also adds a futuristic dimension.



Yellow Sapphire on Yellow Gold



This bypass design features an interwoven halo that draws the eye to the center stone. The yellow sapphire and yellow gold combination offer a trendy look we see in gemstone engagements.




Aquamarine with Geometric Shank


Simple and focused, this geometric shank with diamond accents directs attention to the aquamarine center stone held with pronounced white gold prongs.







Bateman Jewellers continues to have a strong reputation in Saskatoon, and this is due to their loyal customers who appreciate the friendly, family-orientated store that they have come to expect! As a team, Cam and Jan are committed to ensuring that Bateman Jewellers remains the same for many generations to come.

'Your Jewellery Is A Lifetime Investment...Buy It From A LifeTime Friend'

Bateman Jewellers is a Trusted Saskatoon Jewellery Store 





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S & E Trusted Online Directories Inc
TrustedSaskatoon.com
310 Wall St #209
Saskatoon, SK   S7K 1N7
Ph: 306.244.4150

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