Trusted Saskatoon Blog | Saskatoon Computers & Web design

The Trusted Saskatoon Directory team is ecstatic to announce our latest Trusted Saskatoon partner in the Computers & Web Design Category.

Burnt Orange Solutions are your Trusted Saskatoon IT Experts

"IT Support You Can Trust and Understand"

At Trusted Saskatoon we have personal experience with dealing with Gareth and his team from Burnt Orange Solutions. We have used them for our Saskatoon IT Support 'GoTo Team' for years and are ecstatic to now be able to promote them on Trusted Saskatoon. Our wonderful Administration Pro, Victoria speaks with Gareth on a regular basis and this was what she had to say:

"Gareth and Burnt Orange have been amazing to work with, he keeps all our office computer running smoothly. Gareth and his team are just a phone call away whenever our system has an issue- big or small. When we had a lemon of a computer, Gareth and his team spent hours on the phone with me, working between billing cycles to try all things possible to find a solution.It was very much appreciated "- Victoria (Trusted Saskatoon- Admin Assistant)

Gareth and his team also believe in supporting the community and currently provide IT support to The Lighthouse Supported Living. At The Lighthouse they provide emergency shelter, supported living, and affordable housing to those in need.

"We help them 24/7 with security, phone systems, camera systems, backup disaster recovery systems, MS Office environment and of support of the PCs and Servers. We are also currently in discussion about setting up a classroom for them there where people staying there can work on resumes and other computer skills to help them find employment." - Gareth (Owner, Burnt Orange Solutions)

Gareth and his team come highly recommended from all of their clients! One thing that really sets them apart is their 1 hour or less response time and the fact you get to speak to a person not just send an email or leave a voicemail not knowing when you will get a response. Here is another happy client testimonial:

"I would like to thank you and your team for their amazing efforts over the past few months. We are going through a major upgrade to our whole system which is of course taking time, but it is always reassuring to know that at each stage we have qualified engineers on hand to guide us in the right direction. Also, please pass on my thanks to your support team who are always available at a moment's notice when things aren't working quite as they should be. Their direction to finishing the job and reassuring level of knowledge always allows my staff to relax knowing things will be put right. Long may this great relationship continue."- Tim (Broker- Tim Hammond Realty)

Burnt Orange Solutions offers everything from strategic consulting, Cloud services, VOIP phone systems, managed IT solutions and more!

Trusted Saskatoon give's the THUMBS UP to Gareth and his team Burnt Orange Solutions are your Trusted Saskatoon IT Experts

The Trusted Marketing Services team have skill sets & real life experiences that other marketing agencies and social media management companies simply do not share. The Trusted Marketing Team are not nerds….they are entrepreneurs, net workers and marketers, so If you need affordable website solutions, Social media management or anything to do with advertising and marketing contact them today.

Trusted Marketing Services are your Saskatoon Marketing Agency

Here they share 6 tips to get on 1st page of Google locally:

“I want to be on the first page of Google” is now the most common response we get at Trusted when we ask people what they want for their marketing goals, and there seems to be a confusion amongst local Saskatchewan business owners as to how this actually happens, so we thought we’d lay it out in layman’s terms.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

To be on page 1 of Google for your category of business locally is a great goal, especially as recent stats tell us that over 80% of all click throughs to websites on Google searches take place on the first page of Google. Not being there means you will miss out on leads, and that means those on the 1st page have a significant competitive advantage. Except how you get on that first page can be tricky, especially if you are in a very competitive category ( Real Estate, Auto Dealers, Mortgage Brokers for example). Here we outline the main points to consider.

1. You need a website – and it needs to be a good one!

Your website is a TOOL, and it should be out there working for your business 24/ 7 . It’s not just about the ‘look’ of the site, it’s about how well it works overall for good SEO – you need to consider the navigation ( how easy is for your visitors to get around and find the important information) , the key words ( if you are a Plumber make sure it is on your website often) , include the location ( if you are a Plumber in Regina say so ) , choose appropriate images and have good links ( social links, links to other sites that make sense and links to your site from other sites that make sense)

( contact us at Trusted Marketing Services if you want to discuss your website – or lack of.)

2. You need to have a blog

Content marketing is a phrase you may of heard bandied about; in reality it means writing new, quality, relevant content about your company and your category – ideally in a blog on your website on a regular basis – This just keeps your website up to date in the eyes of Google ( as Google determines who gets ranked where, it’s important to impress her and do what she values)

(check out our Saskatchewan marketing blog here )

3. You need to be social

Facebook, Twitter, Instagram, Pinterest, Linkedin, Google + – pick whats best for your business and build an audience for your content- quality web traffic from your social media to your website is valued by Google and if you are spending all your efforts sending people to your Social media as the final destination you are WRONG – the social should be the tool to help your www. not the other way around! If you don’t take social media seriously and do it well you are really missing out on the chance to connect with your local audience and share your company personality & values.

4. Your overall marketing strategy

Assuming you DO have a strategy? Too many local business separate online and offline marketing and this is a big mistake, in todays world in many categories online is MORE important than offline, as consumers shop and make more buying decisions online than in person. Your website should be your best sales person, it should reflect who you are & what you are doing at all times.

( if you are not sure about your marketing strategy contact us for a consultation )

5. Online local directories

Online local directories are important to Google ( as they lay out information in a logical manner) and I predict they will be come more so as more and more websites come online locally- Being listed on a good local online directory ( like www.trustedsaskatoon.com and www.trustedregina.com ) will help your Google rankings as it shows you are recognized locally in your category, also if the online directory is well ranked in your category you benefit from that – you can get on the first page of Google by being on their directory; along with the others in your category of course. ( Trusted Directories have many, many other advantages & benefits over your regular local online directories – contact us to find out more).

Best online Directories

6. Google products

Google Adwords, Google Plus, You Tube etc..etc.. Buy them , use them – Google likes when you buy INTO their products.

A word of warning ..DO NOT put all your eggs in to the Google Adwords basket to get on the 1st page of Google – this is not a smart long term marketing decision. Google Adwords cost is going to keep rising as more people enter the auction and you can’t all be on the first page…make ORGANIC your priority ( we know customers prefer organic search results too)

At the end of the day the most important thing is to allocate time and effort in to doing the best job you can online. There is no QUICK fix, this is a race…and it’s not a sprint, it’s a never ending marathon, and you need to keep running and adapting to the ever changing conditions or you will fall behind and drop off your prospects and existing customers radars. Don’t be tempted into trying to cheat Google by paying companies to create splash pages, buy back links or by falsely boosting your social followers numbers….. you didn’t become successful in business by cutting corners, it’s the same way online.

EXCELLENCE TAKES EFFORT