Trusted Tips and Resources

Trusted Tips & Resources

The Value Of Trusted Saskatoon's Third Party Validation For Reputable Local Brands & Businesses

In the 21st century, marketing avenues are virtually limitless. From newer methods like email, social media, and SEO to traditional media such as radio and billboards, local businesses today have more tools than ever to connect with their audiences. As AI and digital technology evolve, these strategies will continue to grow more sophisticated, allowing businesses to engage with consumers in increasingly personalized and innovative ways. However, one form of marketing remains as vital today as it has been for centuries: word-of-mouth, also known as Third-Party Endorsements, Influencer Marketing or Third-Party Validation.

  




“Third-party endorsement refers to a solicited or unsolicited recommendation from an individual or entity who is neither the manufacturer nor seller of the product or service.” 


4 Reasons Why Third-Party Endorsements Are Crucial for Your Brand:


1. Establishing Trust

In today's era of information overload, gaining consumer trust is more challenging than ever. Third-party endorsements cut through the promotional noise by providing external credibility. When consumers see endorsements from trusted sources—whether industry experts, influencers, or reputable organizations—they are more likely to trust the brand.


2. Increasing Brand Authority

With brands constantly vying for consumer attention, third-party endorsements elevate your visibility and solidify your authority within the industry. Being featured on credible platforms boosts your brand's recognition and helps position your business as an industry leader.


"When an unaffiliated third-party expert speaks positively about your brand, it instantly boosts credibility—removing the self-promotional bias." – Entrepreneur Magazine 


3. Building Brand Loyalty

Consumers today crave authentic connections with the brands they support. When they see endorsements from trusted influencers or well-regarded sources, they feel a sense of connection and reinforce their loyalty over time.


4. Creating Social Proof

Third-party endorsements act as social proof, offering reassurance that consumers are making informed choices. Whether through customer testimonials, influencer partnerships, or media mentions, these endorsements help reduce skepticism and increase consumer confidence.


"Third-party validation offers 'social proof,' demonstrating that we are experts in what we claim. In today’s market, continuously building and reinforcing credibility is vital for every business owner and professional."- Forbes


The Power of Local Third-Party Validation by Partnering with Trusted Saskatoon 

Trusted Saskatoon provides third-party endorsements that resonate deeply with local consumers. The partners that pass our verification process and live up to their contractual obligations have the unique ability to leverage our large local following both online and offline. They also directly benefit from the significant (7-figure investment) that Trusted has invested in branding Trusted Saskatoon locally with a strategic advertising campaign spanning over 13 years. Trusted Saskatoon has a well-deserved reputation as 'the real deal' in Saskatoon and surrounding areas. 

Owned by marketing experts, Trusted targets your ideal audience based on your business goals, increasing your brand's credibility and driving measurable results. Our product IS our Partners, and we spend all our time and effort promoting them as the best option in Sakatoon in their categories. We craft tailored third-party content designed to endorse your brand in the most impactful way possible. 


We believe IN our Partners, not because they pay ( as it is a minimal investment compared to other consistent paid advertising options ), but because our team genuinely believes in and trusts them. 

Third-party endorsements are a valuable tool for modern marketers. They offer trust, authority, emotional connections, and the ability to overcome skepticism.

Want to discover how Trusted Saskatoon's third-party validation can benefit your business? Contact Us to learn more.


Learn more about how Trusted Saskatoon works in this video from Sara,  a marketing expert with over three decades of experience and the Trusted founder! 


Sanctum Care Group Joins Trusted Saskatoon's Non-Profit Category

The Trusted Saskatoon team ran a social media contest in 2018 to decide upon a new category; the majority asked for it to be  Trusted Saskatoon NON-PROFITS. This was a good fit, as we have always had a strong community focus. Trusted was proud to be recognized as the Saskatchewan Chamber of Commerce ABEX Award for Community recipient in 2017.

We are thrilled to announce that Sanctum Care Group is our newest Saskatoon non-profit partner. In this article, we will share WHO they are, what they do and why Trusted wanted to get more involved in helping Sanctum achieve their lofty goals! After reading this, we hope you will join us in helping them! 



Trusted Saskatoon welcomes Sanctum Care Group, the latest addition to our Trusted Saskatoon Non-Profit Category. This revolutionary non-profit organization is making waves with its innovative HIV care model, drawing attention from across Saskatchewan and beyond. In this blog post, we'll delve into the inspiring story of Sanctum Care Group, its founders, and their impactful work to provide holistic care to individuals with or at risk of HIV.

Katelyn & Morris

The story begins with Katelyn Roberts and Dr. Morris Markentin, two relentless individuals who defied skeptics to establish Saskatchewan's first HIV hospice. Katelyn, a former HIV case manager, pitched the idea to Dr. Markentin years ago over a meal at their favourite Vietnamese restaurant in Saskatoon. Their vision was to shift the focus from reactive to proactive care, providing preventative, holistic, and trauma-informed support before problems escalated.

Dr. Markentin, with years of experience in addiction medicine, recognized the interconnected issues of poverty, inadequate housing, and trauma as the root causes of his patients' challenges. Sanctum Care Group found its home in an empty building on Avenue O, a space provided by the St. Paul's Hospital Foundation. The initial days were challenging, with only two residents –a patient affectionately known as the "Lone Ranger" and Katelyn Roberts herself.  When the second patient moved in, the Lone Ranger stretched out a hand and said, “Welcome to heaven.” Soon, the 10-bed facility was battling a six-month waiting list. For many, it was the first time in their lives that many of the residents had a safe, stable place to call home.

The Impact of Sanctum Care Group 

Today, Sanctum Care Group provides solace for individuals with HIV, supports mothers in keeping custody of and reuniting with their children, and offers a peaceful environment for palliative patients. Dr. Markentin emphasizes that, at Sanctum, no one has to face death alone. The organization has extended its reach through various initiatives, connecting former residents to housing and Sanctum 1.5, a neonatal care home for pregnant women, those with HIV or those at risk of contracting it.



Acknowledging that the journey was far from perfect, Dr. Markentin believes that Sanctum Care Group has made a significant impact already, and they have so much more to give! The organization's signature fundraiser, the annual Sanctum Survivor, involves community leaders spending 36 hours on the streets, simulating the challenges faced by those with chronic diseases and no housing. This event raises funds and fosters a deeper understanding of the struggles in Saskatoon's core neighbourhoods.

 In 2023, the founder of Trusted Sara Wheelwright stepped up to participate as one of the ten survivors in the Sanctum Survivor event. Together, they raised a staggering $426,000, with Sara individually contributing an impressive $26,700. The huge final total was greatly impacted by the efforts of 2023 survivor participant David Dube, who surpassed his personal  $100,000 fundraising goal and announced at the Sanctum Gala that his total would be matched by the Les & Irene Dubé Foundation. 

Reflecting on her experience, Sara said: 

"The Sanctum Survivor experience was extremely humbling; I had no idea how many barriers our cities' most vulnerable citizens face in their daily lives. When I understood how impactful Sanctum is , I was determined to help them going forward - the work they do is so needed and I hope I can help them as they grow and share their model for the benefit of all involved! "

 This is a glimpse of their experience.

 

Sanctum Care Group's journey is a testament to the power of determination, compassion, and a vision for proactive care. As they continue to expand and share their proven programs, Sanctum Care Group is making a lasting impact on the lives of individuals with HIV and their families. Trusted Saskatoon is excited to have them in our Non-Profit Category, and we look forward to amplifying and supporting their transformative work for the community.


Sanctum Care Group is a Trusted Saskatoon Non-Profit - learn more about them and their programs on the listing.


Congratulation Bridge City Duct Cleaning - Celebrating over 10 years as Trusted Saskatoon Furnace and Duct Cleaners

TRUSTED SASKATOON RECOGNIZES OUR PARTNERS WHO HAVE BEEN TRUSTED FOR OVER 10 YEARS!

In this series of articles, we continue to shine a bright spotlight on the businesses that have been Trusted Saskatoon partners for over ten years. This year, we recognize the Trusted Saskatoon Partners that joined us in 2013. We want to thank them for TRUSTING our team, and we are identifying each of them individually for providing ten years of OUTSTANDING service to the citizens of Saskatoon and the surrounding area! The latest article celebrates and recognizes Bridge City Duct Cleaning - Trusted Saskatoon Furnace and duct cleaners for over ten years! 




Celebrating a Decade of Excellence: Bridge City Duct Cleaning's 10th Anniversary as a Trusted Saskatoon Partner


Established in 2012, Bridge City Duct Cleaning has come a long way since its inception. Over the past 13 years, they have grown into one of Saskatoon's most trusted and reliable companies in the furnace and air duct cleaning industry. Their unwavering commitment to excellence and customer satisfaction has made them a household name in the city and surrounding area, and they are building a stellar reputation in the Saskatchewan mining industry. 

Bridge City Duct Cleaning is not your average duct cleaning company. They pride themselves on being a team of dedicated professionals with the necessary tools and skills to do the job correctly. Whether it's a residential, commercial or industrial duct cleaning project, Bridge City Duct Cleaning's team always delivers impeccable service.

Clearing the Air! 

Indoor air quality is a critical aspect of any living or working space. Poor air quality can lead to a range of health problems and discomfort. This is where Bridge City Duct Cleaning shines. They offer expert furnace and air duct cleaning services that remove dust, allergens, and contaminants, ensuring you breathe the freshest air possible. Their thorough approach leaves no corner untouched, resulting in a noticeable improvement in indoor air quality.

Bridge City Duct Cleaning isn't confined to Saskatoon and area alone; they extend their expertise and services across the entire province of Saskatchewan. Several industrial clients in the mining industry trust them to maintain their facilities' air quality, creating healthier and more comfortable environments for employees.

Earning the title of a Trusted Saskatoon Partner is no small feat. It signifies a company's commitment to the highest standards of service and integrity, as laid out in our 5 Guarantees. Bridge City Duct Cleaning has not only met these standards but has exceeded them consistently over the years, and we have never received a complaint about them. This is quickly confirmed by reviewing their online reputation. They have amassed over 60 reviews on Google and have an impressive 4.9-star rating!


What Bridge City Duct Cleaning's Clients Say...

"I highly highly highly recommend them! Absolutely friendly and professional. They get their work done in absolutely no time or hassle. They came on time, and I can feel the air around me clean. There’s no dust on the surfaces anymore. I can’t say enough nice things about them. Look no further if you want your ducts cleaned."  Sama Ali - Google    
Bridge City Duct Cleaning called ahead of time to firm up the arrival time.  The 2 service guys, Dave and Dave, laid down floor coverings and were cautious when moving any furniture.    They did a thorough job and did not rush on to another job.  Very much appreciated.   They put all furnishings back in place.  They gave some hints about furnace upkeep.   It is the second time I’ve used Bridge City Duct Cleaning, and I’ll definitely call them again the next time.   Highly recommend " Heather - Google  

Brent Shares What It Means To Be a Trusted Saskatoon Partner

"As the owner of Bridge City Duct Cleaning, being 'Trusted' in the furnace and duct cleaning industry in Saskatoon means not only providing top-notch service but also earning the confidence and respect of our valued customers, who entrust us with the air they breathe and the comfort of their homes and businesses. We appreciate the Trusted Saskatoon teams’ support and ongoing promotion- it has helped us thrive and become a household name in the city!" - Brent Badrock, Owner - Bridge City Duct Cleaning


A word from Sara, the Trusted Saskatoon founder, about her personal experience with Bridge City Duct Cleaning 

Congratulations to the Bridge City Duct Cleaning crew on a decade of exceptional service as a Trusted Saskatoon furnace and duct cleaner! As the owner of Trusted Saskatoon, I've had the pleasure of personally experiencing their professionalism and care. Their use of state-of-the-art equipment and their commitment to treating every property with utmost respect truly sets them apart. Here's to ten years of excellence and many more to come!"

As Bridge City Duct Cleaning celebrates its 10th Anniversary as a Trusted Saskatoon Partner, it's clear that the journey is far from over. Their dedication to providing exceptional furnace and air duct cleaning services remains as strong as ever. With over a decade of experience behind them, they are well-prepared to face future challenges, continuing to improve indoor air quality for the benefit of all their customers.

Here's to many more years of cleaner, fresher air. Congratulations on this milestone; we proudly promote Bridge City Duct Cleaning as Trusted Saskatoon Furnace and Duct Cleaners!


 

Trusted Founder Sara Wheelwright Steps Up To Participate In 2023 The Sanctum Survivor 36-Hour Challenge

The Trusted team believes giving back is always in style. We are proud members of the Saskatoon business community. We love our city and do what we can in an effort to support local events,  non-profits and to help individuals in need. 


 Help Sara reach her fundraising target and Support Sanctum Care Group by donating:  

https://www.canadahelps.org/en/charities/sanctum-care-group-inc/p2p/sanctumsurvivor2023/page/sara-wheelwright/
 


"If you wait until you can do everything for everybody, instead of something for somebody, you’ll end up doing nothing for nobody." ~ Malcolm Bane 


On May 25 & 26, 2023, our founder Sara Wheelwright, and eight other community leaders will live as if homeless for 36 hours on the streets of Saskatoon as part of the Sanctum Survivor 36-Hour Challenge. In teams of two, Survivor participants will be given tasks to complete. Each lesson will aim to demonstrate specific challenges that society is often unaware of but are an everyday reality for those homeless with HIV. Participants will wear donated clothes and shoes. They will not be allowed personal belongings other than a phone (to update the public on their journey). The event itself is both powerful and unprecedented. It attempts to shed light on the intense hardship faced by people who experience poverty, homelessness and chronic illness here in Saskatoon.


Sara Wheelwright - Participant - 2023 Sanctum Survivor Challenge. 

Owner of Trusted Saskatoon and Trusted Marketing Services, Sara is an award-winning marketer, entrepreneur, and community supporter. Sara is committed to supporting our community and volunteers her time and professional resources. You will find her organizing & facilitating conferences to provide tools and a safe space to discuss critical social issues, such as youth suicide, domestic violence and trauma.

She donates ongoing marketing services to support many non-profit fundraising events and ongoing campaigns., Including, but not limited to, Wiegers Care For Kids, TLC@Home, Saskatoon Progress Club, Mending Little Hearts and TeleMiracle.

Nothing satisfies Sara more than promoting and supporting local non-profits and organizations to succeed. When she was approached to be a participant in the 2023 challenge,

 she didn't hesitate to step up; she had heard about the fantastic work Sanctum has been doing in Saskatoon and wanted to do all she could to help. 


WHAT IS THE SANCTUM GROUP? 


Sanctum is Saskatchewan's first hospice with respite and supportive care for people living with and affected by HIV/AIDS. Sanctum Group is a registered Non-profit, and it runs several vital programs.


Sanctum 

The hospice and transitional care home provides around-the-clock transitional care for HIV-positive persons with social and high-risk behaviours and conditions, including homelessness, that prevents them from adequately caring for themselves. In addition, this home provides compassionate end-of-life care to HIV-positive individuals with a palliative diagnosis. 

Sanctum 1.5


10-bed prenatal care home which supports high-risk and HIV-positive pregnant women at risk of having their infants apprehended at birth.

Sanctum provides a community for individuals requiring supportive care to attain their optimum level of health while maximizing their control and dignity. Incorporating existing community services in Sanctum's safe and supportive environment, the prenatal home works preventively to meet these women's health and social needs more effectively and efficiently, improving the health and well-being of mom and baby while mitigating the risks associated with apprehensions of infants at birth.


As of May 2022, 92 mothers completed/graduated the program – 93 babies were prevented from entering foster care. In addition, mothers who have successfully graduated from the program have had an additional 56 children returned to their care. A total of 149 children are now successfully within the care of their mothers, either through prevention or return from foster care.

" I humbly ask for your support as a participant in the 2023 Sanctum Survivor Challenge, I have a target to raise $20,000 and I can only do that with the help of my friends, family and colleagues. Sanctum does much-needed work in our city, and I acknowledge that the 36-hour homelessness experience by no means accurately depicts the numerous barriers and complex issues faced by persons who survive daily in poverty and homelessness; however, I hope that drawing awareness of some of the many challenges our cities most vulnerable citizen face may be a catalyst for real and lasting change. Anything you can do to support me will be appreciated and valued. Thank you in advance "  Sara Wheelwright 

HOW CAN YOU HELP?

There are several ways you can support Sara in the 2023 Challenge.

1. Follow along on Sara's social media to take part in her journey in The 2023 Sanctum Survivor Challenge on May 25th & 26th 2023

Please SHARE Sara's posts to help spread awareness of this year's challenge. 

1.. Help Sara reach her fundraising target and Support Sanctum Care Group by donating here:  

https://www.canadahelps.org/en/charities/sanctum-care-group-inc/p2p/sanctumsurvivor2023/page/sara-wheelwright/


4. Another way you can help is to donate much-needed Items to Sanctum. Please email sara@trustedcanada.com and she will arrange for pick up. See the list of items Sanctum 1.5 needs below. 

Resident Needs:

  • Winter gear – coats, boots, toques, mitts, etc.

  • Toothpaste and toothbrushes

  • Sports bras/nursing bras

  • Adult colouring books/coloured markers

  • Laundry baskets

  • Underarm deodorant 

  • Shampoo/conditioner/body wash/soap

  • Feminine hygiene products

  • Lotions (scent-free)

  • Disposable razors

  • Nail clippers

  • Socks/underwear

  • Bath Towels

  • Face cloths

  • Pillows/ pillowcases

  • Slippers

  • Maternity wear/sweat pants(leggings)/Nightshirts(P.J.’s)

  • House coats

  • Pyjamas

  • Men's and women's sweats, shoes, comfortable indoor clothing

  • Crafting supplies

  • Nursing pads

  • Nipple cream

 

Baby Items:

  • Outdoor wear or winter wear

  • Diapers

  • Baby wipes

  • Diaper cream

  • Formula

  • Pacifiers

  • Nasal aspirator

  • Sleepers

  • Car seat covers

  • Baby soaps/lotions

  • Sent free baby laundry detergent

  • Face cloths

  • Baby towels

  • Receiving blankets

  • Baby nail care kit

  • Breastfeeding pillow

  • Baby under shirts

  • Bottle washers

  • Bottle warmers

  • Bottle liners

  • Bibs

  • Diapers

  • Teething rings

  • Baby socks

  • Night lights

  • Crib/bassinet sheets

Household Items 

Please note: Health Regulations require that these items be unopened and in their original packaging.

  • Instant pot

  • Ninja blender

  • Bread maker

  • Large slow cooker

  • Canned goods

  • Hand sanitizer

  • Cereal

  • Nonperishable food items

Trusted Celebrates Amazing Local Business's Who Have Been Trusted Saskatoon Partners For Over 5 Years



TrustedSaskatoon.com's 10th Anniversary year is coming to a close here in 2021. We celebrated with a huge contest, where we face away over $20,000 in prizes from our Trusted partners here in Saskatoon. We added new features, welcomed more fantastic local businesses to the growing Trusted Saskatoon community, and we have taken the time to recognize Trusted Saskatoon partners who have been with us for many years of our journey, some for over ten years! Our mission continues to save you time, money, and stress when choosing locally-owned businesses that serve Saskatoon and the surrounding area. This article celebrates and recognizes the latest Saskatoon Businesses that Saskatoon partners have trusted for at least five years!

Saskatoon Pilates Centre, Trusted Saskatoon Pilates Experts for over eight years!


Kathy Bond has been Saskatoon Pilates Centre's passionate owner and operator since 1999. She has over 50 years of experience as a dance teacher and fitness instructor and has taught Pilates for decades. Kathy celebrated her 75th birthday in 2021, but you wouldn't know if you met her! She has a zest for life and so much knowledge and joy to share,  and she's still at her studio every day because of her love of people, their health, motion, and overall wellness. 

The relationships she has forged are a massive part of her business, as some of her clients have been with her for over 20 years and have become dear friends. 

W.O.W. THAT IS INCREDIBLE!


Kathy also dedicates her success to her team of excellent instructors over the years, who support their clients' journeys to achieve optimal well-being through movement, fitness and a deeper awareness of their body/mind connection. She couldn't have come this far without them. We are confident that she and her team can help you get fit, get healthy and have your body move and feel as it should, with ease of motion and no pain! 

As her tagline states…

Every Body Matters’

Find out why Kathy Bond is the most respected and trusted Pilates instructor in Saskatoon and across Saskatchewan; we couldn't be more proud to promote Saskatoon Pilates Centre as Your Trusted Saskatoon Pilates Centre!

Invisible Fence Brand of Saskatchewan was brought to Saskatchewan by Solange Bosse in 2015. She has been helping families and their furbabies gain freedom and safety all over the province ever since! Solange is passionate about helping pets and pet owners, and she has been a committed volunteer for wildlife rescue for over 25 years!


Every week, Solange and her team travel the province, providing outstanding support and service for this wonderful product that has applications that work in urban yards and for rural properties on acreages and farms. No farm is too large, and no yard or home is too small for Invisible Fence Solutions! Their products have helped hundreds of pets and their families lead safe and harmonious lives together. She should know, as she has two wonderful dogs: an incredible Dane named Sophie, a cockapoo named Alvin, and a crazy cat called Steve. Oh yeah, Solange and her daughter also have a beautiful horse named Koda. Solange is proud to offer its proven P.E.T. Approach training method that ensures an unparalleled success rating of over 99%. She doesn't just sell you the equipment and go on to the next clients; she helps to educate you and help train your pets, making it an easy transition for all. Invisible Fence Brands of Saskatchewan is our province's number-one choice for pet fencing solutions. The Trusted team is proud to promote the Invisible Fence Brand Of Saskatchewan as your Trusted Saskatoon Pet Fence Expert for over five years. It looks forward to supporting them and encouraging them for many more years! Congratulations Solange!

Burnt Orange Solutions Trusted Saskatoon I.T. Professionals For 5 Years!


Burnt Orange Solutions is a locally owned and operated Saskatoon I.T. company, and the team has been helping area businesses and consumers for over ten years. Gareth Mckee, an immigrant from the U.K.,  initially joined Trusted Saskatoon in 2013. After a few years, he relocated the family and the business to Biggar, Saskatchewan, where his wife Alison, a family doctor, was working. When they returned to Saskatoon in 2017, they wanted to rejoin the Trusted Saskatoon community. 

Whether you are dealing directly with Gareth, Kay, or any of his dedicated team, they aim to reply and address your I.T. concerns as soon as possible. They are proud to offer a one-hour response time…who else can do that? Gareth has a massive passion for I.T. & data security. he owned an I.T. in the U.K. before moving to Canada and served in the British Army. Gareth keeps himself up to date with everything happening in the I.T. Industry; he is constantly learning and updating the skills of his team. In turn, he is committed to educating his clients on best practices. Gareth provides the Trusted Saskatoon team with regular I.T. Tips and helpful data security articles for our Saskatoon Trusted Tip Library.
 

Be assured Burnt Orange Solutions will do the best job it can for you. This is true 'I.T. Support You Can Trust and Understand.' After all, honesty and trust in a professional I.T. security firm are tremendous for your private and confidential data on your own I.T. systems. At Burnt Orange Solutions, they take pride in their artistry and fix each system as if it were their own. 


We are honoured to have them as Trusted Saskatoon partners. Burnt Orange Solutions really is the best Saskatoon I.T. company!


Trustedsaskatoon.com will save you time, save you hassle and save you money. Our local Trusted Saskatoon team is committed to finding outstanding businesses like the ones highlighted above. Be assured that ALL the companies featured on our Saskatoon directory have been checked verified, and are annually contracted to uphold the 5 TRUSTED GUARANTEES of service! 

5 Trusted Guarantees

  1. Provide the service and quality promised.

  2. Complete the job on time.

  3. Charge the price quoted with NO surprises.

  4. Communicate honestly and be responsive to customer needs.

  5. Resolve any issues with customer satisfaction in mind.


Trusted Saskatoon was founded on the principle that great local businesses deserve the promotion. We know they are out there; we have found many already and work hard to find more. Please help us by nominating your favourite Saskatoon businesses here.

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