S & E TRUSTED ONLINE DIRECTORIES INC & FIX IT UP -JOINT  MEDIA RELEASE

For Release - January 26th, 2021 at 10 am SASKATOON, SK  

TRUSTED DIRECTORIES ANNOUNCE A PARTNERSHIP WITH FIX IT UP! 

S & E Trusted Online Directories is a multi-award-winning Saskatchewan marketing company headquartered in Saskatoon, Saskatchewan. Founded in 2011 by local award-winning entrepreneur Sara Wheelwright, it has a local online directory division, that includes Trustedsaskatoon.com and Trustedregina.com. In addition, there is a full-service marketing agency, Our company focus is supporting local businesses operated with integrity as a priority. 

FIX IT UP is owned by Brad Fekula and Dwayne Melcher. Brad has over a decade of marketing expertise at Cubbon Advertising, primarily dealing with Saskatchewan businesses. Dwayne is the owner of Melcher Media, a previously Trusted Regina website company and a highly respected Saskatchewan tech agency specializing in software and virtual reality (VR) development.  The Fix-It Up software allows consumers a convenient and reliable way to save time and money when looking for a local quote. The FIX IT UP quote software was created by the developers at Melcher Media to revolutionize the way quotes are provided. 

SASKATCHEWAN TECH COLLABORATING TO CREATE ADDITIONAL VALUE FOR SMALL SASK BUSINESSES
 

In 2020 Trusted and FIX IT Up entered into a mutually beneficial legal partnership agreement with the view to providing more support to local businesses in Saskatchewan.  On the surface the 2 companies may seem to be in competition as local web-based directories; but in fact, on closer inspection, it became obvious that they instead complement each other's activities. They share a common goal, to provide the best solutions and advertising value to their clients in the Saskatchewan services industry. 

The Trusted Directories partner with a select and restricted number of locally owned businesses. These businesses fall into 40 specific categories and most are based in and around  Saskatoon and Regina. These businesses are mostly service providers, and to become partners they must meet a unique set of standards, pass a Trusted qualification process, and sign a contract to commit to upholding specific standards of service ‘ The Trusted Guarantees’.  Trusted then promotes the partners individually and as part of the ‘Trusted Community’. Essentially, we sell the Trusted Partners as our only ‘product‘ to the local marketplace via a comprehensive marketing campaign - including, but not limited to,  billboards, radio, social media, CPC campaigns, event marketing, sponsorship, and more. This gives the partners significant exposure in their local marketplace, drives quality leads, and helps their SEO. Trusted also contributes time and money to help the partner's community support efforts, and the Trusted community holds each other accountable as a group of like-minded, quality-driven, locally owned businesses. 

FIX IT UP directories on the other hand, primarily provides a comprehensive quoting platform for local service providers in over 220+ categories. A detailed and industry-specific online quoting system saves service providers significant time. In addition, to build such a platform/feature on their own websites would be a significant cost that most service providers would not invest in. FIX IT UP businesses pay a very small lead fee, which they only pay if they are selected for a job they quote. The benefits for consumers and corporations is that they can provide all their information in one easy-to-use platform and await quotes from local service providers.  This is a managed process and also saves consumers time shopping around and the frustration of businesses not getting back to enquiries in a timely manner. 

The Trusted/FIX IT UP partnership involves the following elements:

1. Integration of the FIX IT UP quote software into the Trusted Directories clouded database platform. 

This means that Trusted Partners will be able to receive detailed quotes from local consumers who want a Trusted local service provider. This saves the consumer time and as the partners have to respond in a timely fashion customers are not left ‘ hanging ‘ waiting for a reply. In addition, they can request a quote at their convenience as our platform is open for business 24/ 7!

A bonus for the Trusted partners, is that the quote link and landing page is unique to each business. This means they will not be competing with other businesses in their category that are signed up as a FIX IT UP provider.

See a listing example here: https://www.trustedsaskatoon.com/listing.aspx?lid=334 

2. Trusted Saskatoon & Regina Partners who are listed on Fix It Up will be highlighted as Trusted on Fix It Up.

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This differentiates Trusted Partners and recognizes the steps they have taken to invest in their integrity.
It also shines a spotlight on their consistently high standards of quality work and customer service and gives them an advantage in the selection process.

3. FIX IT UP operates on a ‘ typical online directory model’.
They aim to sign up as many businesses as possible and charge a very small fee per lead.  After staffing and development costs this does not allow for much capital to invest in local marketing to drive consumers to use the platform, especially when it comes to mass media like print, broadcast or billboard.  

The Trusted Directories model is different, they charge more for an annual fee and severely restrict the number of businesses in each category to offer much more individual promotion, marketing value, and personalized service for their partners. They appreciate the quality of the FIX IT UP quoting software and in return for integration they are committed to promoting the feature and their FIX IT UP Partnership as part of their ongoing marketing strategy in the cities they serve. 

The owners of Trusted and FIX IT UP believe that local businesses like themselves should actively seek out collaboration opportunities in order to become more successful. We appreciate each other’s strengths, and we are proud to enter into a partnership as two established and recognized leaders in the Saskatchewan marketing industry. A community whose tech sector collaborates is a valuable asset to the province and we believe is crucial for the success of Sask tech as a whole. 

Support local and we all win!

Whether you are building a new home In Saskatoon or remodelling a single room, the team at  Kitchen & Bath Classics Saskatoon is a Trusted Saskatoon Bathroom Store offers you one of the largest selections of plumbing fixtures, faucets, lighting and accessories from quality brand names, Their showroom displays the latest trends and cutting-edge styles. In their latest offering, they share their top 5 trends for bathroom design

Bathroom Design Trends. 

Design Your Saskatoon Bathroom With The 2020 Pantone Colour Of The Year- Classic Blue.

Classic blue represents “bringing a sense of peace and tranquillity to the human spirit”. It makes perfect sense that colour with that meaning behind it would be chosen for a place of rest and tranquillity—the bathroom.

Design With The Hottest Faucet Finish in 2020: Matte Black

Design Au Naturel and Eco-Friendly

Design Your Bathroom With Colours, Wallpaper and Fun!

Design Your Bathroom With Kitchen and Bath Classics Saskatoon 

Behind The Brand is a Trusted Saskatoon video series where we meet the partners and get to know who they are as people. Sara Wheelwright, the founder of Trusted, interviews them in a relaxed atmosphere and we get to know who they are, what motivates them and why they can be trusted!   

Gibbon Heating & Air Conditioning has been serving Saskatoon and surrounding areas for over 25 Years, Gibbon is a "Total Service" company with trained technicians who are able to provide customers with solutions to all their Saskatoon Heating & Air Conditioning requirements! In their latest article, we share a selection of amazing client reviews about Gibbon and their awesome trusted team. Gibbon Heating and Air Conditioning are Trusted Saskatoon Air Conditioning and Furnace Pros. 

  A History of Professionalism, A Foundation of Trust

Hear what real Gibbon clients have to say about their experience with Gibbon Heating & Air Conditioning in Saskatoon. 

Review from clients who received a new furnace from Gibbon. 

I was so impressed with the service - right from the initial call to provide a quote, through the whole installation process, and the final return visit to check on the installation and functioning of our new furnace. Upon meeting Brent who provided the quote, I felt confidence in this company. He was courteous, professional and very knowledgeable. His crew that came to install the furnace, Aaron and David were awesome! They were friendly, professional and took great pride in their work. Their team work and work ethic are very admirable too. They cleaned up after their work was done and made sure to go over things with me. Brent returned several days later to see how things were working with the new furnace and reviewed everything with me again. I'm more than happy that we chose this company to replace our old furnace with a new one! Thank You! 

Trish McWatt

Review from clients who received a new Lennox furnace from Gibbon. 

We recently purchased a SLP98V furnace from Gibbon Heating and Air Conditioning . I cannot say enough good things about this company and the people I dealt with from the Owner to the gentlemen that did the installation. Brent came and gave us an estimate and 5 days later we were having our furnace installed.The workmanship on the job was top notch ! The guys were very professional and knowledgeable and as well were very friendly.I would and will be recommending this business to anyone that is looking to have any work done . Thanks again guys !!!!! Brent and Joely Loehndorf

Gibbon Heating and Air Conditioning -Trusted Saskatoon Air Conditioning and Furnace Pros. 

Photographs... memories and precious moments in our lives captured in time with a click of a camera shutter. These are the occasions and days of our lives that only happen once. Trust the professionals at Imagery Photography Saskatoon with your special moments because they understand the importance these memories hold and work with you to ensure that they stay with you for a lifetime. Imagery is your Trusted Saskatoon photographer and in this latest article, owner Milton shares his thoughts on the evolution of photography. 

The Evolution Of Photography

We spend a disproportionate amount of our income at local farmers' markets, high-end supermarkets, and new openings. It matters to us and it’s something we want to invest in. Others want to spend their money on cars or clothes. That’s fine; they won’t be spending $200 on dinner, because they see no value in it. Photography is very much the same. If a client perceives the value of the event photography to be $100, then they are going to spend $100; a client looking for a $1200 photography delivery is not going to book a $100 photographer.

With each advance in the cellphone market, I wonder what the long-term prognosis is for the high-end cameras. The next evolutionary phase of photography might not be a progression in the way we make images. Instead, it’s quite possible the next unseen horizon will come from the way we share those images with the world or how we store them for ourselves. If a photograph indeed captures a memory, what use is that memory unless it can more tangibly be recalled? Looking back in the history of photography has each subsequent advancement not strived to make the photo more qualitative, more lasting, and more real?

Imagery Photography Is Your Trusted Saskatoon Photographer!